If you want to laugh at yourself a bit, check out www.despair.com.
Especially if you’re a business leader or if you’ve worked in Human Resources long enough to become appropriately cynical.
There, you will find a series of anti-Successories images and sayings. They make me chuckle because, sadly for all of us, they can feel so true at times.
The posters read like a series of corporate values gone bad. For example:
And one of my all time favorites:
Now, don’t get me wrong. I am not a curmudgeon. Far from it.
I love people and I love leading and motivating others. But I also know it’s an incredibly hard task. Especially when you are trying to rally entire employee groups around a set of shared cultural values.
It’s even harder to have a diverse group of people coalesce around a single big idea. You know, what Simon Sinek would call the company’s “why” … or its purpose.
As a branding firm, Core Creative is often charged with this task. Tough, when you enter into a caustic environment where people don’t believe in each other or their mission. In some corporate cultures, you’d swear they were living by these gems:
Still, we remain hopeful.
We have seen the good side in employees … as well as the dark. And we will continue to appeal to their better angels. Because honestly, what choice do we have?
No, it is leadership’s job to set the tone. To own the culture. To make it as positive as we can, despite the negative mojo we see and feel around us. (The trick is: you must coach the bad behavior out of your organization; otherwise, you will get what you tolerate.)
The good news is: Victory is within your grasp.
The leaders who achieve great things for their customers and their employees battle through and eventually win the cultural wars that brew within their own companies. It may take years, but a slow, steady drip of water can wear away a lot of rock. Ask the Grand Canyon. (Say, that’s a good Successories poster.)
So cheer up, good and faithful business owner!
Take heart, employer brand champion!
Your company’s purpose is bigger than any one person. More important than any group’s negative agenda.
And, if you don’t feel like you’ll ever break through, remember you can always look forward to retirement. You know…