COVID-19: We’re here for support and guidance. Learn More

How can we more powerfully engage Healthcare consumers?

If you understand what people want, you’ll understand how to best market for them.

Following are two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.


With healthcare becoming more individualized, consumers are demanding marketing that reaches them in ways that are more personally salient. What are they really looking for out of their providers? How do they make the decision on where they spend their healthcare dollars?

Download the eBook now.

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Policy.

gated article

Premium Content Offer

Examining the top drivers of consumer healthcare choice

What really matters to American healthcare consumers when selecting a healthcare provider? The answer may surprise and enlighten you. It may even give you the information you need to convince the bosses of your insights and decisions. Core Health’s research study explored consumer choice drivers in six key areas. Download this free white paper to learn what healthcare consumers value most.

Download Now

connect with us

Subscribe to stay in touch and learn about our latest insights into healthcare marketing.