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How can we more powerfully engage Healthcare consumers?

If you understand what people want, you’ll understand how to best market for them.

Following are two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.


With healthcare becoming more individualized, consumers are demanding marketing that reaches them in ways that are more personally salient. What are they really looking for out of their providers? How do they make the decision on where they spend their healthcare dollars?

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Families In the Pandemic: Pressured Parents, Concerned Kids and Anxious Adolescents

As we prepare to field a new study of healthcare market research on parents in the pandemic, we’ve completed a review of other recent research on the topic. These findings help illuminate the current mindset of parents and children, their stressors, and what they need most from health systems and their healthcare marketing services.
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