COVID-19: We’re here for support and guidance. Learn More

How can we more powerfully engage Healthcare consumers?

If you understand what people want, you’ll understand how to best market for them.

Following are two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.


With healthcare becoming more individualized, consumers are demanding marketing that reaches them in ways that are more personally salient. What are they really looking for out of their providers? How do they make the decision on where they spend their healthcare dollars?

Download the eBook now.

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Policy.

article

Leveraging strategic school partnerships to address pediatric behavioral health

Core Health’s recently completed research study, “Parents in the Pandemic*,” unsurprisingly revealed a significant level of concern by parents about the mental, emotional and behavioral health of their children. The American Academy of Pediatrics and the Children's Hospital Association joined forces last month to launch an advocacy campaign focused on bringing attention to this crisis by policymakers and legislators. As Mark Wietecha, president and CEO of Children’s Hospital Association, wrote in an op-ed for U.S. News, pediatric healthcare providers are “seeing an unprecedented explosion in pediatric mental, emotional and behavioral health conditions. Kids and youth are in crisis … and are filling up emergency departments at children's hospitals across the country. These are desperate moments for families; all too often, their precious children cannot access the specialized support they need, and they have no place else to turn.”
View Now

connect with us

Subscribe to stay in touch and learn about our latest insights into healthcare marketing.