Insights

Insights

Nurse with iPad
article

Thinking about digital for the healthcare space

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Conference Crowd Taking Notes
article

Voice search, data stories and other musings from #HMPS19

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Data graphs made of light on dark background
article

The art and science of marketing automation in healthcare

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Female patient sitting in hospital room
podcast

Core Exchange: The Creative Process

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EBook

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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female looking out office window
article

"Types" of healthcare marketers: which one are you?

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Female patient and doctor
podcast

Core Exchange: Powerful Patient Storytelling

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female doctor taking pulse of male patient
podcast

Core Exchange: Adopting PRM to Improve Physician Engagement Strategies

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