Our brand is stronger than ever, and we have been thrilled with the engagement we have had with our real patient stories.
For more than 10 years, we have helped Valley Health System stand out in a crowded and competitive market.
Situation
Valley Health System is based in Ridgewood, N.J., just outside of New York City. To succeed in the face of constant competition, it needed a reliable partner capable of defining and strengthening its brand.
Solution
We led Valley through our 5D Brand Process, delivering a Brand Compass that defined its distinctive brand. From there, we built a platform to develop impactful creative campaigns that would build and extend a nearly unassailable market lead over a decade of partnership.
Results
During the first 18 months of the most recent integrated brand campaign, Valley defended its position as market leader in top-of-mind awareness and overall preference. Across the market, ad recall levels were 32 percent higher for Valley than its next closest competitor. This is particularly remarkable considering Valley was significantly outspent in the market. Over more than 10 years, Core helped define and strengthen Valley’s brand identity with numerous campaigns. In turn, these integrated campaigns, many supporting specific service lines, have won more than 10 awards.
Valley faces the challenge of succeeding in a market with some of the most prestigious medical facilities in the world. To deliver the results they needed, we focused on delivering evocative creative that speaks to people’s emotional needs for healthcare services. A brand campaign using real patients and real stories, told in their own words, demonstrates Valley’s ability to heal its community, while integrating the strength of service lines that are of strategic importance. The work reinforces Valley’s brand position, a dedication to building a superior patient experience that made its brand unique in its market.
Core’s integrated campaigns have helped Valley maintain awareness, inspire confidence among members of its target consumer market and increase perception of its ability to treat the most serious conditions – a vital differentiator in such a competitive market.
Every step of the way, the creative solution met the client’s high expectations while delivering results.
Our brand is stronger than ever, and we have been thrilled with the engagement we have had with our real patient stories.