Thanks in part to an aggressive acquisition strategy, Kentucky-based Owensboro Health Medical Group had experienced significant growth. Adding the potential for further confusion, the group also changed its name to OneHealth. Such rapid growth brings change that can be difficult to manage for internal employees and difficult to understand for consumers in the marketplace.
Core helped Owensboro Health Medical Group define its brand in a Brand Compass, launch with a unique go-to-market strategy and create strategy guides and a brand architecture that made the brand’s visual strategy scalable and easy-to-use.
Owensboro Health experienced a single quarter 25 percent year-over-year increase in patient volumes while benefiting from the brand architecture necessary to meet inevitable future growth for the newly expanding and unified health system. The campaigns that followed our brand forward strategy resulted in five Evansville American Advertising Federation ADDY Awards, including Best in Show.