Core helped us think through the best articulation of who we are and who we want to be with a strong brand compass and thorough storytelling.
Research. Answers. Alignment.
Core’s 5D Brand Process redefined the Numotion brand by identifying its competitive position and developing the organization’s mission, vision and values. We conducted extensive research into Numotion’s foundations to understand its culture, processes, customer experience, brand ecosystem and more. Our strategists conducted focus groups and market and customer research to draw assessments that would ensure our work resonated throughout the entire organization, as well as with its customer base. The process culminated in a Brand Compass where we detailed Numotion’s “why, how and what”; mission, vision and values; and its unique sales proposition.