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System and service line campaigns from Core Health receive SIAA across categories

2020 Service Industry Advertising Awards recognize Core Health’s creative achievements in promoting service lines, health systems and children’s health clinics.

In January 2020, Core Health was awarded with three unique distinctions from the Service Industry Advertising Awards (SIAA), receiving gold, silver and bronze designations for three campaigns supporting health systems in different ways. Awarded campaigns included “Choose” (Riverside Healthcare) “Let Them Play” (Arkansas Children’s Health) and “That Happens Here” (Meritas Health). The print advertising series gold-winning campaign, “Choose” was produced to introduce a new orthopedic service line at Riverside Healthcare. Its success lies not just in the creative recognition it has received to date, but in the thousands of page views, hundreds of calls for orthopedic care and expanded patient volumes it has helped generate within the first year of launch.

The campaigns awarded at SIAA this year are a great representative cross-section of our creative work. Whether it’s a service line or full-system campaign, we’re ready to provide comprehensive, strategic support that ultimately results in really powerful, really unforgettable work. It’s not your everyday healthcare advertising.

Beth Crivello-Wagner – Vice President of Brand Services

Other SIAA recognitions from Core Health include a silver-winning total advertising campaign promoting Arkansas Children’s Jonesboro clinic and a bronze-winning series of television advertisements for Meritas Health. Core Health owes the success of these campaigns to their close, collaborative partnerships with the respective health systems, working hand-in-hand to understand and connect with audiences on an emotional level.

This year’s SIAA wins are just several of those garnered by Core Health in 2020. The agency has been widely recognized by many healthcare advertising awards competitions, including the ASTER awards and Healthcare Marketing Report awards. Time and time again, Core’s strategic, insights-based approach to healthcare marketing has proven successful not only in its creative merit but in its ability to generate meaningful business results for health systems across the country.

Core Health is Core Creative’s specialized healthcare marketing practice that connects its clients with solutions that help their audiences live fuller, healthier, more purposeful lives. To receive valuable insights that help healthcare marketers stay on top of consumer research, subscribe to the Core Health email list. To learn more about Core Health’s services and processes, explore Core Health solutions or contact us for a conversation about how we can help solve your own internal or external marketing challenges.


Colin Deval is the Senior Communications Strategist at at Core Health, Core Creative’s specialized healthcare marketing practice.

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