In May 2020, Core Health received seven unique awards for creative achievement from the Healthcare Marketing Report Awards. The seven awards encompass work for five separate healthcare clients. Distinctions include a gold award for website design, a silver award for magazine advertising, three bronze awards for advertising campaign, tv advertising and logo design, and two merit awards for tv advertising and health promotion programs. Work awarded includes campaigns for Arkansas Children’s Health and Meritas Health (“Let Them Play” and “That Happens Here,” respectively), the Med Center Health website, the Garden State Plaza clinic promotional campaign for Valley Health System and a logo redesign for MyPath. The awards speak to Core’s creative efficacy in developing a range of work, from essential brand assets to critical digital touchpoints to emotive advertising campaigns that spark increases in patient volumes for health systems.
We’re delighted to share this recognition and success with our clients. The awards are a nice reminder of the real power of effective partnerships; getting to know our clients well enough to make healthcare advertising that stands out not only within a particular category, but across many categories.
We often attribute the success of our work to our creative team and the strategic approach that helps inform it. In addition to brand strategists who work with clients to understand changing consumer motivations related to healthcare – and how best to empathize with and appeal to those audiences – we also specialize in recommending, managing and supporting brands’ digital touchpoints. Whether working on a fully integrated healthcare brand refresh or specific assets to support a brand or its initiatives, our understanding of consumer insights helps ensure our work is not only consistent with the brand but effective in reaching – or exceeding –– clients’ desired business results.
Holding its national competition for over thirty years, Healthcare Marketing Report takes pride in being the oldest, largest and most widely respected healthcare advertising awards. With nearly 4000 entries annually, a national panel of judges grant awards to those entries that exemplify exceptional quality, creativity and message effectiveness.
Core Health is Core Creative’s specialized healthcare marketing practice that connects its clients with solutions that help their audiences live healthier, more purposeful lives. To receive valuable insights that help healthcare marketers stay on top of consumer research, subscribe to the Core Health email list. To learn more about Core Health’s services and processes, explore Core Health solutions or contact us for a conversation about how we can help solve your own internal or external marketing challenges.