Insights

Insights

Viewing all blog posts tagged "strategy"

piggy bank looking at mini piggy bank on stacks of coins
article

Why holding back your ad budget ... holds you back

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article

What the health system CEO wants marketing departments to measure

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computer screen with HIPPA text
article

HIPAA and trolls and swears, oh my!

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podcast

Core Exchange: Helping the C-suite Engage Employees Around Brand Values

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Premium Content: E-Book

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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doctors waiting in hallway
article

Don't launch your health system’s brand until you’ve done this

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article

Why healthcare marketers need an army to tell their brand story

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article

If your health system can claim this position, you will win

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