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Results Showcase: Retaining patients during COVID-19 pandemic

Integrated digital media campaign maintains patient volumes at a critical time

This healthcare case study provides insight into a healthcare marketing campaign that focused on retaining patients and increasing appointment volumes for a midwestern health system during the COVID-19 pandemic. The integrated digital media campaign we developed helped our client, North Kansas City Hospital, Meritas Health, lead patients to an informative landing page to make an appointment. Our strategic healthcare marketing campaign resulted in nearly 19,000 landing page visits and drove results, maintaining patient volumes at a critical time.


Does your healthcare brand need help driving patient volumes? Contact us to discuss your healthcare marketing objectives today.

author

Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.

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Frequently Asked Questions: COVID-19 Vaccine Communications Strategy

As with most things in this ever-changing year, our collective knowledge of how consumers view the COVID-19 vaccine is evolving rapidly. Here are our current answers to key questions related to planning consumer-facing communications about the COVID-19 vaccine, to aid health systems with their planning.
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