COVID-19: We’re here for support and guidance. Learn More

Results Showcase: Retaining patients during COVID-19 pandemic

Integrated digital media campaign maintains patient volumes at a critical time

This healthcare case study provides insight into a healthcare marketing campaign that focused on retaining patients and increasing appointment volumes for a midwestern health system during the COVID-19 pandemic. The integrated digital media campaign we developed helped our client, North Kansas City Hospital, Meritas Health, lead patients to an informative landing page to make an appointment. Our strategic healthcare marketing campaign resulted in nearly 19,000 landing page visits and drove results, maintaining patient volumes at a critical time.


Does your healthcare brand need help driving patient volumes? Contact us to discuss your healthcare marketing objectives today.

author

Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.

article

Leveraging strategic school partnerships to address pediatric behavioral health

Core Health’s recently completed research study, “Parents in the Pandemic*,” unsurprisingly revealed a significant level of concern by parents about the mental, emotional and behavioral health of their children. The American Academy of Pediatrics and the Children's Hospital Association joined forces last month to launch an advocacy campaign focused on bringing attention to this crisis by policymakers and legislators. As Mark Wietecha, president and CEO of Children’s Hospital Association, wrote in an op-ed for U.S. News, pediatric healthcare providers are “seeing an unprecedented explosion in pediatric mental, emotional and behavioral health conditions. Kids and youth are in crisis … and are filling up emergency departments at children's hospitals across the country. These are desperate moments for families; all too often, their precious children cannot access the specialized support they need, and they have no place else to turn.”
View Now

connect with us

Subscribe to stay in touch and learn about our latest insights into healthcare marketing.