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Results Showcase: Brand Strength

Building brand with Core Health to increase market lead

This healthcare case study provides insight into a healthcare marketing campaign that was focused on building a stronger brand and improving brand reputation for a health system located just outside of New York City. The creative advertising campaign helped our client, Valley Health System, get more patients by delivering market leading top-of-mind awareness and brand preference, as well as an ad recall that scored 32% higher than the closest competitor, even after being significantly outspent. Creative healthcare marketing solutions for real patient stories that drive results.


Does your healthcare organization need help boosting brand strength? Contact us to discuss your healthcare marketing objectives today.

author

Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.

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Families In the Pandemic: Pressured Parents, Concerned Kids and Anxious Adolescents

As we prepare to field a new study of healthcare market research on parents in the pandemic, we’ve completed a review of other recent research on the topic. These findings help illuminate the current mindset of parents and children, their stressors, and what they need most from health systems and their healthcare marketing services.
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