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Results Showcase: Brand Strength

Building brand with Core Health to increase market lead

This healthcare case study provides insight into a healthcare marketing campaign that was focused on building a stronger brand and improving brand reputation for a health system located just outside of New York City. The creative advertising campaign helped our client, Valley Health System, get more patients by delivering market leading top-of-mind awareness and brand preference, as well as an ad recall that scored 32% higher than the closest competitor, even after being significantly outspent. Creative healthcare marketing solutions for real patient stories that drive results.


Does your healthcare organization need help boosting brand strength? Contact us to discuss your healthcare marketing objectives today.

author

Angi Krueger is the Vice President of Marketing at Core Health, Core Creative’s specialized healthcare marketing practice.

webinar

Video Discussion: How to help patients now

On July 23, 2020, we conducted a discussion with Rob Klein, founder and CEO of Klein and Partners, and our Director of Insights and Strategy, Sue Spaight. The pair covered key highlights of the third wave of Rob's national study: How the Coronavirus is Impacting Healthcare Perceptions and Behaviors. This study, fielded in June 2020, provides valuable and immediately actionable insights to help healthcare marketing and communications professionals gain the confidence of their patients, bring them back into their systems for care and understand how to support caregivers during this difficult time.
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