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e-Book: Parents in the Pandemic

How the COVID-19 pandemic has impacted attitudes, concerns and behaviors when it comes to decisions about children’s health

This proprietary research includes insights useful to healthcare marketers, equipping them to build empathy and compassion into their communications with parents as they work to rebuild pediatric volumes and bring families back into care settings.

In late 2020, Core Health surveyed nearly 2,000 parents to learn how the COVID-19 pandemic has impacted their attitudes, concerns and behaviors when it comes to decisions about their children's health.

Download the e-Book to learn detailed findings about:

  • Parents' current state of mind
  • Safety perceptions and delayed care
  • The mental, emotional and behavioral health of children

After each section we summarize, answering “So what?” (Insights) and “Now what?” (Action) for key insights and actions you can take based on these findings.

To gain important communication insights, download the e-book now.

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