Patient and caregiver mindsets are changing and so are their needs.
On July 23, 2020, we conducted a discussion with Rob Klein, founder and CEO of Klein and Partners, and our Director of Insights and Strategy, Sue Spaight. The pair covered key highlights of the third wave of Rob's national study: How the Coronavirus is Impacting Healthcare Perceptions and Behaviors. This study, fielded in June 2020, provides valuable and immediately actionable insights to help healthcare marketing and communications professionals gain the confidence of their patients, bring them back into their systems for care and understand how to support caregivers during this difficult time.
In this 50-minute session, you’ll learn answers to the following important questions:
- What emotions are Americans feeling right now?
- What factors are driving their concerns?
- How are caregivers feeling now?
- What would make patients switch healthcare providers?
- What immediate medical conditions and mental health support needs do people have?
- What barriers exist for increasing adoption – and therefore market share – of telehealth?
For a text-format summary of actionable study highlights, read our previous article: How the pandemic is affecting healthcare behavior — and how to start bringing patients back.
A localized version of this research can help you address your own specific challenges.
Many of our clients are using this research or a budget-friendly version of the study fielded in their unique markets to guide their healthcare marketing and communications efforts. Gaining deeper insight into your market’s current needs is a wise investment to ensure you are getting the most return on your marketing dollars. Fill out the form below to schedule a time to discuss your situation further.