On June 4, 2020, we conducted an online discussion with Rob Klein, founder and CEO of Klein and Partners, covering key highlights of the second wave of his national study: How is the Coronavirus Impacting Healthcare Perceptions and Behaviors. This study, fielded in May 2020, provides valuable and immediately actionable insights for healthcare marketing and communications professionals.
In this 50-minute session, you’ll learn answers to the following important questions:
For a text-format summary of actionable study highlights, read our previous article: How the pandemic is affecting healthcare behavior — and how to start bringing patients back.
The third wave of the Klein and Partners study will be fielded in June, 2020. Fill out the form below if you'd like to receive a copy of the results and be invited to the online discussion about the findings.
Many of our clients are using this research or a budget-friendly version of the study fielded in their unique markets to guide their healthcare marketing and communications efforts. Gaining deeper insight into your market’s current needs is a wise investment to ensure you are getting the most return on your marketing dollars.