Insights

Insights

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article

Using communication tactics to improve patient experience

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podcast

Core Exchange: Media Relations in Healthcare

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article

The myth of the “empowered healthcare consumer”

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article

Auditing my own patient experience

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EBook

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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article

Why using simple language in healthcare marketing is so important

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article

Earn patient loyalty by building an experience that empowers

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article

Earning patient loyalty in 2018 and beyond: four core strategies

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