Insights

Insights

Coworkers brainstorming around table
podcast

Core Exchange: How a Rebrand can Realign an Organization

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Blurry hospital hallway
article

Certificate of need or grandeurs of greed?

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Two women coworkers looking at sticky notes
podcast

Core Exchange: Managing A Name Change

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cartoon men putting puzzle pieces together
article

The double-duty health system brand campaign

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EBook

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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Business woman and doctor talking in meeting
podcast

Core Exchange: The Value of Provider-Side Experience

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nurse holding patient's hand
podcast

Core Exchange: The Patient Experience is Your Brand

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cartoon men putting puzzle pieces together
article

Building bridges builds brands

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