Insights

Insights

hand holding heart | Core Health
podcast

Core Exchange: Emotional Patient Connections

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data icons and pen in hand | Core Health
podcast

Core Exchange: Research. Data. Strategy.

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sinusoidal pattern and pluses over blue | Core Health
podcast

Core Exchange: Positioning in Healthcare

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Coworkers brainstorming around table
podcast

Core Exchange: How a Rebrand can Realign an Organization

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Premium Content: E-Book

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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Blurry hospital hallway
article

Certificate of need or grandeurs of greed?

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Two women coworkers looking at sticky notes
podcast

Core Exchange: Managing A Name Change

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cartoon men putting puzzle pieces together
article

The double-duty health system brand campaign

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