Insights

Insights

Jody Spusta Podcast
podcast

Core Exchange: Adopting CRM for Better Targeting and ROI

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people standing on cliff looking into distance with arrows in background
article

We’ve reached a tipping point in healthcare marketing: Are you ready?

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hand holding phone with text conversation with orange background
article

Fully engaging the healthcare consumer beyond page-based websites

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nurse holding patient's hand
podcast

Core Exchange: The Patient Experience is Your Brand

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Premium Content: E-Book

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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people talking with blue globe overlay
article

Did the Healthcare Internet Conference (HCIC) live up to the hype?

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doctor talking to patient pointing at chart
podcast

Core Exchange: What Women Want from their Healthcare Providers

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woman looking at computer doing math
article

The myth of the “empowered healthcare consumer”

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