Insights

Insights

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article

Fully engaging the healthcare consumer beyond page-based websites

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podcast

Core Exchange: The Patient Experience is Your Brand

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article

Did the Healthcare Internet Conference (HCIC) live up to the hype?

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podcast

Core Exchange: What Women Want from their Healthcare Providers

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Premium Content: E-Book

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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article

The myth of the “empowered healthcare consumer”

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article

5 things patients should want from their healthcare website

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doctor reviewing patient charts
article

Auditing my own patient experience

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