Insights

Insights

Man on couch smiling and using laptop
podcast

Core Exchange: Patient-Centered Digital Experiences

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woman shaking hand across table
podcast

Core Exchange: Tackling Today’s Recruitment Challenges

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article

Dr. ChatBot Or: How I learned to stop worrying and love the Bot

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Female patient sitting in hospital room
podcast

Core Exchange: The Creative Process

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Premium Content: E-Book

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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female looking out office window
article

"Types" of healthcare marketers: which one are you?

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Female patient and doctor
podcast

Core Exchange: Powerful Patient Storytelling

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cartoon men putting puzzle pieces together
article

The double-duty health system brand campaign

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