Insights

Insights

blue chatbot and human conversation
article

Dr. ChatBot Or: How I learned to stop worrying and love the Bot

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Female patient sitting in hospital room
podcast

Core Exchange: The Creative Process

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female looking out office window
article

"Types" of healthcare marketers: which one are you?

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Female patient and doctor
podcast

Core Exchange: Powerful Patient Storytelling

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Premium Content: E-Book

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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cartoon men putting puzzle pieces together
article

The double-duty health system brand campaign

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Business woman and doctor talking in meeting
podcast

Core Exchange: The Value of Provider-Side Experience

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Group of nurses in a circle talking
podcast

Core Exchange: Leading With Your Employer Brand

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