Insights

Insights

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article

Did the Healthcare Internet Conference (HCIC) live up to the hype?

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podcast

Core Exchange: What Women Want from their Healthcare Providers

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woman looking at computer doing math
article

The myth of the “empowered healthcare consumer”

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5-things-patients-want-website_header-graphic
article

5 things patients should want from their healthcare website

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EBook

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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doctor reviewing patient charts
article

Auditing my own patient experience

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laptop with cyber security icons
article

Talking about website security isn’t a scare tactic, it’s a fact of life

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gray heads with thought bubbles and thinking gears
e-book

How can we more powerfully engage Healthcare consumers?

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