Insights

Insights

female doctor taking pulse of male patient
podcast

Core Exchange: Adopting PRM to Improve Physician Engagement Strategies

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person typing on computer with stethoscope
podcast

Core Exchange: Media Relations in Healthcare

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patient talking to doctor
article

Healthcare marketers must better address the needs of multicultural consumers

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Jody Spusta Podcast
podcast

Core Exchange: Adopting CRM for Better Targeting and ROI

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EBook

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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people standing on cliff looking into distance with arrows in background
article

We’ve reached a tipping point in healthcare marketing: Are you ready?

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hand holding phone with text conversation with orange background
article

Fully engaging the healthcare consumer beyond page-based websites

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nurse holding patient's hand
podcast

Core Exchange: The Patient Experience is Your Brand

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