Insights

Insights

female looking out office window
article

"Types" of healthcare marketers: which one are you?

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Female patient and doctor
podcast

Core Exchange: Powerful Patient Storytelling

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article

The double-duty health system brand campaign

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Business woman and doctor talking in meeting
podcast

Core Exchange: The Value of Provider-Side Experience

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EBook

Premium Content

how can we more powerfully engage healthcare consumers?

If you understand what people want, you’ll understand how to best market for them. Learn about two strategic imperatives and seven corresponding strategies for how we can all create greater personal relevance and engagement for our healthcare brands by catering to core consumer desires.

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Group of nurses in a circle talking
podcast

Core Exchange: Leading With Your Employer Brand

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doctor patting patient on shoulder
article

Using communication tactics to improve patient experience

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article

Strategies and tools for healthcare marketing analytics

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