Core Health's 2021 Top 5 Report
What are the important landscape shifts, healthcare market trends, and consumer insights you need to know about as a healthcare marketer? We’ve reviewed the research, read through the content, and mined the data to round up the Top 5 in each category.
Top 5 Landscape Shifts
Across the country, the landscape is shifting as it relates to a number of factors. How do each of these shifts affect your community, and what’s demanded of you?
- Caregiver shortages
- Climate change
Top 5 Healthcare Market Trends
Healthcare has experienced more and more rapid change in the past two years than ever before...and the implications will be felt for years to come. How are you responding and getting ahead of these trends in the markets you serve?
- Accelerated change
- Consumerism drives expectations
- Equity … and the lack thereof
- Disruption: competition redefined
- Strategic partnerships
Top 5 Consumer Insights
One of the healthcare trends, consumerism driving expectations, has many different facets that should affect the way healthcare marketers do their jobs. These consumer insights have a direct impact on what and how consumers want to hear from you.
- Empathetic access
- Indifference to brands
- Seamless, integrated experience